Are you located in Phoenix, Scottsdale or the surrounding cities? Are you looking for clients who live in the Phoenix area? Do you have, want or need a website? If you have answered yes to these questions, then a local Phoenix SEO strategy may be exactly what you need to drive the right traffic to your website.
- Local SEO is a way targeting keywords in a certain geographical location (city, state, county, etc) (i.e. Phoenix SEO company vs SEO Company). So, when someone types in “Phoenix SEO company” or “SEO companies PHX” only SEO companies in Phoenix will show up.
- Another form of local search is when someone in a specific area searches for a keyword such as plumber or plumber near me (while that searcher is in the surrounding area). Most search engines will recognize their location and show results in their area. If your website is properly optimized for local SEO you will be in the results for your keywords.
- Another good time to use local SEO is when you are just starting your small business SEO campaign. Targeting a local search will more often than not be easier to “win” then trying to beat your nationwide competition.
If ranking for a national search is your goal, your site can be optimized for that simultaneously. National results will usually take longer and cost more to “win”, so if you have a local SEO campaign going you may start to see positive search engine results more quickly.