Without using SEO best practices, your website will not rank well in the search engines, and worse, will not surpass your competition, which probably means you are leaving a lot of business on the table.
If you haven’t already looked in to optimizing your website, there is no time like the present. However, it may not be such a bad thing that you didn’t start search engine optimizing your website a few years back, due to some very old school SEO tactics we use to implement before Google’s Panda and Penguin algorithm update put the Kai bosh on. Basically, what I am saying is your are not out of the running.
So, what are the SEO best practices for 2014? Well, to answer that question, let’s first define search engine optimization (SEO).
What is SEO?
For those of you who do not know what Search engine optimization (a.k.a. SEO) is, it is implementing an on-page, as well as, off-page website optimization strategy using keywords and keywords phrases that are highly relevant to the page that is housing your content in order to rank well (high) in the search engine results (i.e. Google, Bing)
Organic SEO, along with an easy to navigate website and relevant, useful content are the most important things your website needs in order to do well in the search engines.
SEO Best Practices
However, SEO Best Practices for 2014 means there are more than just keywords we need to focus on. SEO in 2014 is about building relationships with industry authorities and becoming active (sharing their content), as well as, offering useful content worth sharing.
Search engine optimizing your site should be done on a web page by web page basis and not the website as a whole – although your site should flow easily to both human users and web crawlers.
It is not enough to simply spend your marketing budget on Search Engine Marketing, also know as Pay-per-click (PPC) marketing, such as Adwords, in hopes of not having to take the time or spend the money hiring an SEO professional to optimize your website for the search engines. In fact, that strategy along could wind up costing more than a healthy SEO campaign, especially if the PPC campaign is done haphazardly.
Ignoring organic search engine optimization techniques is doing your site a great disservice, especially if your goal is to bring relevant traffic to your website.
Optimizing your site using relevant, thought out keywords with decent search traffic is highly important to driving your website up the search engine rankings. Search engine web crawlers need these keywords to determine where to place your websites on the SERPs (search engine ranking pages).